With the release of Apple’s ARkit Today and Google’s ARCore — creating Augmented Reality (AR) apps became a commodity over night. It’s free, it’s cool, and it just works.

So far the “mass adoption” is mostly among AR developers and its generating tons of YouTube views. But developers are yet to prove their apps can break through the first batch of novelty apps and gain mass user adoption.

For sure, there will be a couple of mega-hits (e.g. Pokemon Go) that will enjoy the newly made mega-distribution channel for AR apps on iPhones and on high-end Android phones. But, I do not anticipate hundreds of millions using AR Apps all day, every day.

ARKit and ARCore will not usher massive adoption of mobile AR…The AR Cloud Will.